Small businesses have limited time and resources to do just about everything—and that includes reaching customers on social. But what you might not realize is that small businesses like yours also have a leg up when it comes to social media. You can be more agile, try more things, and have more fun than most large corporations. And that can be a huge win when it comes to social—you’ve just got to be willing to jump in, take some risks, test, and learn. In this course, we’ll show you how to spend your time focusing on the right areas so you can get results and grow your business.
Brand building in India now requires new perspectives, refreshed thinking, holistic approaches and deep understanding of the factors that influence consumer needs. The program covers key elements in this process including emerging consumer profiles, the generational nuances, how to articulate the value perception, principles for brand building success in India, common challenges that brands face in India, and more.